So, unless you've been living under a rock that doesn't have a cable hookup, you've probably seen the ubiquitous commercials for V Cast, Verizon's phone-based video/music network. I've only seen two commercials, but they both involve someone putting his headphones on you so you can hear the music he digs. Which raises the question: Who are you? Check out the first ad:
OK, so you're pretty clearly a guy. The dude takes a call from his "lady," so you're not a girl he's trying to woo. Plus, he calls you "bud." So you're male. And about his age. That's all we can REALLY conclude from this ad, but it's worth noting that the dude is a bit of an idealized jock stereotype. He's cute and jacked and a little dumb and sure, he's straight, but he shows fun-loving camaraderie and respect for the girl. I'd think he'd be, well, a little bit intimidating to straight guys, but he shows up in nifty stories all the time.
The second ad is more blatant:
He is clearly supposed to be gay, right? And doesn't he look like he's sort of trying to pick you up? I mean, sure, he's doing the over-the-top seduction faces that are appropriate for the Timberlake song, but still. He wants you.
Anyway, if this is on purpose, it's kind of cool...if you're competing against Apple, it's probably better to take an ax and try to carve out a niche instead of trying to clean up the whole market. Or maybe I just look everywhere and see gay men.
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